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    AI Gothenburg press kit

    The logo system for AI Gothenburg — a founder-first hub for building AI companies in Gothenburg, Sweden. One wordmark on two lines, one accent used like punctuation.

    wordmark
    two lines · title case
    short mark
    none
    accent
    #5ba9bd · cyan
    coords
    57.7008°N · 11.9469°E

    two lines, title case

    AI over Gothenburg in Geist 700. Never on one line, and never a colon, dot, bullet or slash between the words.

    no short mark

    The brand defines no short mark, monogram or icon. Never ai:got, never aig, never a:.

    accent ≤ 3% of any view

    Cyan is punctuation: one headline keyword, a live dot on an open cohort, a focus ring, a link underline, the primary-button hover, a shell cursor or a code keyword. Never a cyan ground, wash or gradient.

    set it plain

    Never italic, outlined, rotated, with a gradient or a drop shadow. No tagline locked underneath, and never on a photo without a scrim.

    primary · lockups

    6 artboards

    The two-line wordmark is the only mark: AI over Gothenburg, Geist 700, title case. Kalk on blyck by default; blyck on a kalk plate as the inverse.

    primaryon blyckkalk wordmarkgeist 700
    inverseon kalkblyck wordmarkgeist 700
    on cardpanel surfaceskifferkalk wordmark
    nav scale20 · 16 · 14top bar · footerpx per line
    with coordslockupmetadata pairgothenburg
    57.7008°N11.9469°E
    short marknoneno monogramno icon

    no short mark.

    The brand defines no short mark, monogram or icon. Use the two-line wordmark.

    download the mark

    06 files · png · jpg · svg

    Six variants: the two-line wordmark on blyck and on kalk, plus square and circle avatars at 1024 px for social profiles. PNG for transparency, JPG for a solid background. SVG keeps live text with Geist embedded.

    wordmark · on blyck2400 × 1200
    wordmark · on kalk2400 × 1200
    square · on blyck1024 × 1024
    square · on kalk1024 × 1024
    circle · on blyck1024 × 1024
    circle · on kalk1024 × 1024

    all files

    18 files · 873 KB
    fileformatsize
    ai-gothenburg-wordmark-on-blyck.svgsvg39 KB
    ai-gothenburg-wordmark-on-blyck-2400w.pngpng81 KB
    ai-gothenburg-wordmark-on-blyck-2400w.jpgjpg72 KB
    ai-gothenburg-wordmark-on-kalk.svgsvg39 KB
    ai-gothenburg-wordmark-on-kalk-2400w.pngpng81 KB
    ai-gothenburg-wordmark-on-kalk-2400w.jpgjpg72 KB
    ai-gothenburg-square-on-blyck.svgsvg39 KB
    ai-gothenburg-square-on-blyck-1024w.pngpng46 KB
    ai-gothenburg-square-on-blyck-1024w.jpgjpg30 KB
    ai-gothenburg-square-on-kalk.svgsvg39 KB
    ai-gothenburg-square-on-kalk-1024w.pngpng46 KB
    ai-gothenburg-square-on-kalk-1024w.jpgjpg30 KB
    ai-gothenburg-circle-on-blyck.svgsvg39 KB
    ai-gothenburg-circle-on-blyck-1024w.pngpng62 KB
    ai-gothenburg-circle-on-blyck-1024w.jpgjpg28 KB
    ai-gothenburg-circle-on-kalk.svgsvg39 KB
    ai-gothenburg-circle-on-kalk-1024w.pngpng64 KB
    ai-gothenburg-circle-on-kalk-1024w.jpgjpg28 KB
    vector · print

    The SVG files keep live text with Geist embedded. Outlined vector files (EPS, outlined SVG) are not on this page yet. Need print files, a size or a colourway that isn't here? Email the press line.

    → request custom asset

    shapes · containers

    6 artboards

    Squares and circles for social avatars, a hairline frame, and a badge for status use. On these boards the wordmark spans about 70% of the container; the brand sets no ratio.

    squareblyck tilesocial avatar160 · 112 · 80
    squarekalk tileon kalkinverse
    circleblycksocial avatarround
    circlekalkon kalkinverse round
    framedhairline1px · granitradius 6px
    badgestatus linelive dot = openused sparingly
    Open
    → apply

    applications

    8 artboards

    Mock-ups of the mark in use: business cards, social previews, merch, signage and stationery. Names, numbers and dates on them are examples.

    business cardfront · skiffer85 × 55mmexample
    viktor nord · founder
    viktor@aigothenburg.com+46 70 123 45 67
    business cardback · kalkreverse facecoordinates
    a founder-first hub
    57.7008°N · 11.9469°Eaigothenburg.com
    og image1200×630social previewtwitter · linkedin
    aigothenburg.com57.7008°N · 11.9469°E

    Built quietly, shipped loudly. A founder-first hub for building AI companies in Gothenburg.

    v2026.04
    mercht-shirtchest markkalk on blyck
    signageinteriorhub entranceroutered steel
    hubmasthamnsgatan 21open
    letterheadA4correspondencekalk stock

    Gothenburg, 2026-04-24

    Dear founder,

    We're opening the second cohort in Gothenburg this autumn. Five companies, twelve weeks, no equity taken.

    If you're shipping, write back.

    57.7008°N · 11.9469°Eaigothenburg.com
    totemerchblyck canvas1-color print
    built quietly
    stickersdie-cutevent swag3 shapes

    guidelines

    2 artboards

    Clear space is not yet specified by the brand; the diagram shows a provisional proposal of one A cap height on every side. Never set the mark on one line, in italic, outlined, rotated, stretched, with a gradient or a drop shadow, with a tagline locked underneath, or on a photo without a scrim.

    clear spaceprovisionalx = cap height of anot set by brand
    don'tsrulesdo notper brand
    ✗ one line
    ✗ gradient
    ✗ outline
    ✗ italic
    ✗ rotated
    ✗ stretched
    ✗ drop shadow
    ✗ photo, no scrim

    print · out-of-home · apparel

    16 artboards

    Static marks only. Billboards, flyers, posters, hoodies, caps, pins, mugs and storefront decals. Mock-ups; names, numbers and dates on them are examples.

    billboardhighway14×48 ftstatic · print
    built quietlyshipped loudly →
    billboardminimalsingle keywordkalk canvas
    a founder-first hub

    A hub for building AI companies in Gothenburg. No program, no equity.

    aigothenburg.com57.7008°N · 11.9469°E
    transitvertical2×5 ft · panelplatform
    01 / 02central station
    01 / 02central station
    flyerA5event · 148×210mmexample
    founder dinner / 042

    seven founders.
    one long table.
    no slides.

    2026-05-18 · 19:00masthamnsgatan 21 · gothenburg
    flyerA4 programkalk stockexample
    / autumn 26
    cohort 02

    five companies.
    twelve weeks.

    00 equity taken · 100% ownership. Apply by 2026-06-30.

    aigothenburg.com→ apply
    hoodieback printheavyweight · blyck1-color kalk
    built quietly,shipped loudly.
    hoodiesleeve hitkalk garmentblyck print
    gothenburg · 57.7°N
    capcurved brimstructuredembroidered
    beanieribbedwinter · woolwoven label
    crewneckchest markskifferkalk print
    postersseriesA3 · eventexample
    event / 042

    founder dinner

    event / 043

    demo night

    event / 044

    open studio

    totekalkheavy canvasscreen · blyck ink
    built quietly
    lanyardevent passhub entryexample
    cohort 02 / pass

    Viktor Nord

    founder · kilo
    pinenamel25mm roundblyck + kalk
    mugceramic12oz1-color wrap
    windowstorefrontvinyl cutkalk on glass
    masthamnsgatan 21 · hub
    mon–fri · 09–18open

    Viktor Gold

    04 photos · jpg · png

    Press photo library for Viktor Gold, co-founder. Free to use for press and event promotion with credit “Viktor Gold / AI Gothenburg”.

    Viktor Gold — stage · web ready
    stage · web ready1920 × 1556 · 361 KB
    ↓ download
    Viktor Gold — stage · high-res original, free to crop
    stage · high-res original, free to crop6741 × 5464 · 4.2 MB
    ↓ download
    Viktor Gold — plain portrait
    plain portrait642 × 900 · 600 KB
    ↓ download
    Viktor Gold — casual
    casual416 × 540 · 30 KB
    ↓ download

    press enquiries

    For interviews, event partnerships, or background on AI Gothenburg, reach the team directly. We reply within two working days.

    contact
    hello@aigothenburg.com
    masthamnsgatan 21, 6th floor · 413 29 gothenburg · se57.7008°N · 11.9469°E
    asset kit

    The marks on this page are the canonical source of truth. For vector files (SVG, EPS) or higher-resolution rasters, email press with the specific variant and size you need.

    request assets